About the Journal
Asian Journal of Applied Commerce and Strategy is committed to fostering scholarly dialogue and innovation in the fields of commerce, business strategy and applied economic practices. The journal publishes high-quality, peer-reviewed research that bridges theory and practice, offering insights relevant to academics, practitioners and policymakers alike. Adhering to a rigorous double-blind peer review process, we ensure the integrity, impartiality and scholarly merit of every submission. As an open access journal, we support the free and global exchange of knowledge, enabling wide accessibility and impact. With a strong emphasis on ethical publishing standards, originality and academic transparency, our dedicated Editorial Board ensures that each publication upholds the journal’s reputation for quality and reliability in the realm of applied commerce and strategic studies.
Scope of Publication
The journal welcomes contributions from all fields and areas of academic inquiry related to applied commerce and strategic business studies. Its comprehensive, multidisciplinary scope encompasses:
- Commerce & Trade:
Covering domestic and international trade practices, retail and wholesale management, export-import policies, digital commerce, supply chain practices and contemporary developments in commercial operations. - Business Strategy:
Encompassing strategic management, corporate planning, competitive intelligence, business transformation, innovation strategies, mergers and acquisitions, organizational restructuring, and crisis management. - Economics & Finance:
Spanning areas such as microeconomics, macroeconomics, development economics, international economics, financial markets, corporate finance, investment analysis, banking, insurance, taxation and accounting. - Management Studies:
Covering human resources, organizational behavior, leadership, operational excellence, quality management, project management and performance evaluation in public and private enterprises. - Marketing & Consumer Behavior:
Including marketing strategies, consumer insights, branding, digital marketing, sales management, market research, advertising and customer relationship management. - Entrepreneurship & Innovation:
Addressing new venture creation, entrepreneurial finance, family businesses, MSMEs, business incubators, innovation ecosystems, start-up strategy and social entrepreneurship. - International Business:
Focusing on foreign direct investment, global trade practices, international marketing, cross-border mergers, international business law and the impact of globalization on commerce and strategy. - Technology in Business:
Encompassing the use of AI, big data analytics, blockchain, information systems, digital transformation, FinTech and technological innovations influencing strategic business decisions. - Sustainability & Corporate Responsibility:
Exploring CSR practices, sustainable business models, ESG frameworks, green supply chains, business ethics and environmental accounting. - Interdisciplinary & Emerging Fields:
Research that integrates commerce and strategy with other disciplines such as law, public policy, education and digital governance, fostering innovation across multiple domains of applied research.
|
Primary Information Title: Asian Journal of Applied Commerce and Strategy |
